Promaflex | Grupo Velletri

The Promaflex is the largest company of surface protection films in Latin America.

The Company

Founded in 1988, Promaflex operates in films for surface protection and tapes market. Since the beginning, Promaflex figures among the largest companies in Latin America in this sector with its industrial plant located in Taboão da Serra, São Paulo, Brazil. As part of the Velletri Group , a solid business group founded in 1973, operating in the construction industry, Promaflex has its origin on a joint venture between multinational plastic films company and the Brazilian group.

Certified by ISO 9001 since 2000, the company has grown by diversifying applications of protective films: Formica, laminated plastic and metal; aluminum, pre-painted sheets, glass, carpets and, finally, due to the development of a unique unit for applying adhesive rubber, the entire line of stainless steel and aluminum compounds.

The Promaflex has been built solid business partnerships in both domestic and international markets with large and prestigious companies in the sector. Consequently, it ensured access to the latest technology for product development, which enabled Promaflex to become an international player with a large volume of export as well as constantly innovating in the domestic market.

Timeline

1988
1990
1992
1993
1994
1996
1998
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019

1988

Union of two business groups from different countries, with more than 15 years of existence, consolidate the agreement to open the market for protection films in Brazil.
Beginning of the tests in the factory in São Paulo, using the machines recently arrived from the factory of Argentina –
The operations were exclusively of adhesive, rewinding and cutting of protective films;
The first manufacturer of protective films in Brazil, a new market is still unknown for Brazilian industries.

1990

Protective films become known; sales multiplied rapidly;

1992

Purchase of land for the construction of the plant in Taboão da Serra; SP.

1993

Completion of the plant and start-up of the Taboão da Serra plant, SP – Headquarters of the plant.
Exclusive representation of Lohmann from Germany, for the line of adhesive tapes;

1994

Start of Extrusion of films with the purchase of German extruder Reifenhauser;

1996

Another final process machine was purchased – Die-cutter 01 to meet the markets of plastic parts in smaller sizes.

1998

It was a very remarkable year for Promaflex, with many important events:

Expansion of the factory in Taboão da Serra with new shed for storage;

Exclusive representation in Brazil of Tesa products from Germany; consolidation of the TESA brand in the national territory;

ISO 9000 certification – we were among the first Brazilian companies with ISO quality certification;

2000

Exports to the United States, England, Chile, Uruguay and Argentina begin.

2001

Second line of adhesiivation with 2100 mm wide, with this technology more plates received the films Promaflex protection.

2002

Acquisition of 15% of the shares of a German company, in search of more technology for the films.

Customers begin to request their brands in the films, protection films besides protecting gain a new function, brand fixation. Promaflex acquires a new machine – Flexography for film printing. Also in that year that for a request of the niche of disposable diapers, an investment was made and we built the machine in the factory that zig-zag films;

2003

Access to German rubber adhesives manufacturing Technology

2004

Design of a new manufacturing unit and application of rubber-based film

2005

Construction Blast unit for manufacture and adhesion on rubber base adhesive, a new unit were also built:

Adhesive Application Machine, with a solvent reutilization, Coater 4.

2006

The Troqueladora 01 cannot handle the increase in the volume of perforated/cut films in various formats and asks for a co-worker – Troqueladora

2007

Arrives the much anticipated Italian COEXTRUDER for production of multilayer films with 2100mm wide;

2008

The First National Multi-layered film manufacturer for surface protection

2009

Is consolidated in the market. NEW MARKET opens with the work of the team Promaflex, arises the FIRST FLOOR PROTECTION – Promapiso-for the civil construction market and thus new applications for the existing solutions. Surface protection films invade the WORKS. Promaflex develops a new niche market – PROTECTION FOR CIVIL CONSTRUCTION;

New shipping space with vertical Stock for raw material storage and finished product

2010

Purchase of 2 Reifenhauser extruders with 2100 mm and cutting edge technology to increase the production of Virgin Films;

2011

It Enters into production a new adhesive, assembled in our plant, with embedded technology, automatic exchanges and high production speed, up to 350 meters per minute. With the use of the previous experience we adapt to Coater 3 for automatic exchanges.

2012

The project of the Recycling Unit Begins – structuringtowards the zero residue.

2013

Brazilian partners assume control of Promaflex,leaving separate operations.
Inauguration of the second factory in Taboão da Serra– focused on products for civil construction;

2014

 Enter into production 3 foam lamination Units;

2015

2016

Patents for new products 2016. Extrusion coating Isinaugurated in Factory 2.

2017

Inaugurated Innovation Room 2017 Up Logistic Grade,acquisition of forklifts and pallet truck (electric), to improvethe storage and movement of materials.
Exports to new countries, Paraguay, Bolivia andMexico enter the export portfolio.

2018

Entry of the company into the retail segment, withmaterials coming from the Innovation room.

Presence ofPROMAFLEXproducts in HOME CENTERS all over Brasil.

 

 

2019

New challenges are coming…

Market leader

Promaflex became a leader in the plastic film segment once it decide to bring an ethical and differentiated vision to the market, by proposing product development that meet particular requirements of our clients so that they are not impose to the suitability of imported materials.

Constantly growing, the company believes that there is no captive market. Therefore, we are always seeking to improve every single day through new materials and new solutions to serve best our customers. This vision has been the main reason why Promaflex is continually growing in various segments such as automotive, metal-mechanic, construction, packaging, textile, footwear and plastic sheets among others.

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Manufacturing Facilities & Technology

Located on Taboão da Serra/SP, the Promaflex industrial park was built on ground plot that occupies a total area of 10,000m². The industrial site consists of two factories: the Main Plant occupying 6,000m² of the built area and Factory 2 with more than 2 thousand square meter that was opened in 2013.
Due to increasing demands of the construction market, we chose to expand our facilities in order to quickly meet the market needs building Factory 2 for manufacturing protection and insulation mat. Consequently, improving efficiency and quality!
Our plants are composed by the state of the art in machinery and facilities:
  • The has largest coating machine in Brazil, with working width of 2,200 mm;
  • A line with explosion-proof facilities, solvent recovery process and 1,750 mm of working width;
  • A co-extrusion machine capable of manufacturing up to five layers of film;
  • A recently acquired coater with production rate of 300 meters per minute;
  • A new hot-melt adhesive applicator;
  • Several laminating and rewinding machines that streamline the entire process;
  • Modern vertical inventory storage.
Recently, we built a central scrap recovery. As a result, the entire recovery process that used to be conducted by third parties now occurs inside the company.
Our technical team is composed by chemists, chemical engineers, production engineers and physicists who work in our research laboratory to monitor production outputs using electronic equipment (dynamometer, cohesion meters, solid content meters and special methods for aging product among others).
Promaflex is the only manufacturer of protective films with Weather-Ometer equipment for accelerated aging tests. In addition, we also have the support of national and international laboratories such as ITeCons-Coimbra / IPT / Falcão Bauer / Laboratory UFSCAR – São Carlos.